Start With This.
After wrangling around with the decision for the last 23 months or so, we've decided to move forward with our plan to expand our Saturday hours starting Saturday, June 4th.
And if you are wondering how we arrived at our current Saturday hours of operation from 9 am to 1 pm, one of us likely said to the other one: "Do you think we will have any customers on Saturday afternoons?" and then the other one responded: "I doubt it. I bet people only come in the morning." It was all very scientific.
But since opening, we've been inundated with requests for longer hours on Saturdays. We both understand the need...look, if we didn't have to be PJP before sunrise on Saturday mornings, we would be watching television in our yoga pants and drinking coffee while watching Neflix until at least 10:30 or 11. More than likely, if I were a PJP customer, I wouldn't realize that I needed or wanted a pie until around 3 on Saturday afternoon and then I would arrive to find the store closed. And because we are often hosting baking parties at PJP on Saturday afternoons, we know we aren't alone on making late Saturday afternoon decisions (we've watched a lot of people walk smack-dab into the middle of a baking party and on more than one occasion, we've mistaken them for a party guest...it is as awkward as you might guess as they are trying to buy something and we are telling them to whisk their apple mixture.)
So, Saturdays 10:30 am to 4 pm. Putting us on an opening time in line with our other days of the week will be helpful in preparing orders and keeping consistency over all. And actually, planning to stock PJP Buttonwood for a full day on Saturday makes it easier than trying to guess what we might sell between 9 am and 1 pm.
I ordered new signage for the front of the door earlier today and felt a huge whoosh of anxiety immediately afterwards. Longer hours will require more commitment from us and also additional staff members to cover the front counter during the longer hours. Reading that makes me feel crazy for seeking extra responsibility. Turning people away all afternoon on Saturdays makes me feel more crazy for losing business. Sounds about right.
But the font on the new front door acrylic is super cute. So, let's start with that.