COME ON DOWN...
Since before even officially opening our doors at PJP Buttonwood, local radio stations have worked to convince us that a PJP radio ad should be a logical part of our marketing plan. And while we were flattered by the offers and the careful sales presentations, we remained steadfast against the idea. Simply said, it felt a bit overwhelming. And in our minds, was PJP a radio ad sort of place? And what if we said yes and then ad produced turned out to be one of those "COME ON DOWN, EVERYTHING IS ON SALE" sort of ads that smack of desperation? Or worse yet, what if we said yes and somehow found ourselves smack in the middle of a live remote broadcast from the sidewalk in front of our store where it just felt awkward...because those things always feel awkward?
Clearly, we had put some thought into it.
A month or so ago, a salesperson from Y107 stopped by. She gave her pitch and even though she was just as sweet as she could be, we were ready to drop the whole "thanks but no thanks" schtick that we've perfected. Except, this girl was killer smart, because after we gathered our breath to say "we pass", she asked if we would like to hear a sample ad for PJP that she had recorded.
And true to our personalities, hearing the ad play on her phone was all it took for us to seal the deal. It wasn't as awkward or as unfortunate as I worried it might be all those times in my head...it was actually sort of catchy. And when the voiceover announced that PJP was "building a pie nation for all of America", well, I whipped out my ink pen to sign on the dotted line. Major bonus points for recognizing the #WorldPieDomination theme and running with it, Y107. (Apparently, the easiest way to our hearts is to just do all the work and drop "pie nation" in the text about eight times in 30 seconds.)
The ad started to run late last week and we've already had a few people stop in and let us know that they were there solely because they had heard the ad and was excited to come and see us. And while I've heard the draft ad, I've yet to hear it on regular broadcast (though in my quest to hear it by listening to the ads whenever possible, I'd like to note that all the ad space for nutritional supplements and medical spas in this town is nothing short of amazing).
I hope you all love it. And don't think we've made it awkward...